Digital Marketing & Analytics
DURATION:
2 Months

ADDRESS
Training @ any Bitbase Centers VIEW MAP >
CATEGORIES
E-Business

Overview

Digital marketing can be a crucial tool to grow a business. On this course candidates will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimization and email marketing. Finally, we will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers.

Course Content

+ MODULE 1: Basics
  • Diploma in Digital Marketing
  • Tracking and Measuring Marketing Effort
  • Reaching the Target Market
  • Free Digital Marketing Options
  • The World of Google Ads
  • Making Paid Social Work For You
  • Creating a Digital Strategy
+MODULE 2: Intermediate in Digital Marketing
  • Content Development and Copywriting
  • Video Content and Advertising
  • Email Marketing
  • Influencer and Affiliate Marketing
  • Facebook Business Manager
  • Planning a Google Search Campaign
  • Implementing a Search Campaign
+ MODULE 3: Advanced in Digital Marketing
  • Understanding Metrics
  • Brand Management
  • Intermediate Analytics
  • Affiliate Marketing
  • E-Commerce
  • Intermediate SEO
+ MODULE 4: Proficient in Digital Marketing
  • Engagement: Convert More Leads
  • Social Media Management and Monitoring
  • Turning Fans Into Buyers
  • Optimizing your Social Media Strategy

Bitbase Training Locations

Ojo Contact

148, Olojo Drive High Taste B/Stop, EIIT/FCMB Building, Ojo, Lagos State.

Satelite Town Contact

No 1 Community Road Abulado Satelite Town, Lagos State.

Lekki Contact

No 9, Otunba Adedoyin Ogungbe Crescent, Opposite ELIM Motors Lekki
Phase 1, Lagos State.